During this search marketing specialist SEO course, I learned that SEO is continually evolving and how to best optimise websites for improved visibility in the search engines which will result in more traffic (assuming you’re targeting the correct search intent) and more leads or sales. As Google refines its search engine algorithms updates like Panda (site quality) and Penguin (link quality) change the rules of SEO.
Being a search marketing specialist means you are skilled at getting a website ranked in the search engines. Getting ranked (and staying ranked) means your website needs to meet a ‘quality standard’ and needs to get links from other websites that are both relevant and meet the required ‘quality standards’ themselves. A search marketing specialist will be able to advise on a search strategy that will both improve the quality of the website and help it to acquire more backlinks.
In addition to developing a search marketing strategy, a search marketing specialist will be able to implement the changes necessary for improved visibility in the search engine results page.
During this Search Marketing Course, I refined my knowledge on how to develop a comprehensive organic traffic strategy that will stand the test of time.
In this introductory lesson, I learned more about how search marketing has evolved, the three big players in search marketing and how Intent Based Search Optimisation (IBSO) is the new normal in the search marketing field.
Every search query begins with intent and context. In this section, I learned how to determine that intent and provide the assets that satisfy that intent.
Search has become much larger than Google and Bing. In this section, I learned about optimising for traffic on less competitive platforms like YouTube, Pinterest and Amazon.
If you want traffic from Google and Bing you’ll need to optimise the experience of your user and the experience of the search robot. In this sectio, I went through the process of conducting a 23-Point Search Marketing SEO Audit
When another site links back to your website it is effectively a ‘vote of confidence’ and Google rewards your website by passing on some of that reputation to your website,
this is often referred to as ‘Google Link Juice’. The more ‘juice’ your website gets from other quality sites in your niche the more authority your site earns and this usually results in higher rankings.
You can find more information about the Search Marketing Specialist course and other Digital Marketer online marketing certifications here