SEO Audit

SEO Audit Service

Do you want a professional to review your website and tell you what you need to do to improve its visibility in the Google search engine?

When you hire us to audit your website that is exactly what we'll do. Taking your website as the starting point we look at your online presence as a whole. We audit 5 key areas: your keyword strategy, technical set up & on-page optimisation, your link development strategy, your competitors and brand visibility plus if you are a business looking for local enquiries we look at your Google My Business optimisation

At the end of audit you will get a roadmap outlining exactly what steps you need to take to improve the visibility of your website in Google. Your final report will include a 'no-geek speak' 45 minute - 60 minute video going over all the points raised in the reports and a step by step roadmap to follow so you know exactly what the areas of concern are and how to fix them.

Audit Improvement Strategy

You can use our roadmap strategy to get more enquiries from your website, all you need to do is turn them into paying customers!

Your roadmap will be in easy to understand language and layout exactly what you need to do get more people visiting your website.

The roadmap we create for your website will be customised specifically for you, not some 'off the peg' SEO guide that you can pick up on Google for free. We spend time analysing your market, your website, your other web properties like Google My Business (GMB), the keywords you want to be found for and your competitors. We boil all that up and create a blueprint for you to follow.

All you need to do is implement our recommendations. Our roadmap blueprint details the steps you need to take over the next 3 to 6 months and will include changes to your website, to your other web properties like GMB and your brand presence online. You either do the work yourself, hand it over to your website developer or let us handle it for you.

SEO Audit Checklist

There are hundreds of individual factors affecting where your website belongs in the search engine and if it isn't high up on the first page then you are missing out on calls and sales. What is worse is that those calls are being answered by your competition making them busier at your expense. If you are a business serving your local area, not being high up on the first page of Google for your best search terms can be brutal. Nowadays, the first page of the search engine is populated by 4 ads, a local Map, the 3 business Snack Pack, then the 'organic' results followed by 3 or more ads. Mobile searches outweigh desktop searches, how many mobile users are going to scroll all the way to the bottom of the first page let alone hit the 'more results' button if they get there?

Your audit will follow our checklist so we can professionally review your complete online presence. We start off making sure you're ranking for the right keywords that will actually get your phone ringing then we make sure your website is set up correctly to let Google know that your business is the best one to show on their first page. In addition to how your website is set up, how your business looks on the web as a whole are really important. For example, does your business have a Facebook page linking back to your website, a Twitter page, a LinkedIn page, have you claimed and filled in your GMB listing etc, you might hate these social sites but Google uses them to validate your authenticity as a business, after all, most businesses have a presence on these social sites so if you don't it looks odd to Google.

Once we have reviewed those factors we turn to your competitors and analyse what they are doing and determine what you need to do to beat them. If your industry isn't particularly competitive you might not need to do much to tell Google that your website deserves to be at the top but if it is competitive like plumbers, electricians, solicitors etc you will have a fair amount of work to do and it may well take 6 to 12 months to beat them. However, most clients see positive changes in their search engine results within the first 3 - 6 months. It really depends on how closely you follow your roadmap.

Benefit From Hiring A Web Marketing Expert To Audit Your Website

The whole analysis process can be a very tiresome and needs expensive software and digital tools to complete, but that's not hardest part, knowing what makes a website rank in Google is vital. Being able to look at a website, a brand's online presence, their competitors and know what needs to be done and in what order is the hard part.

I've been doing this for over 10 years now, am constantly studying, researching and testing what Google is looking for. Deciphering facts from fiction, hearsay from opinion and what to heed and what to ignore is all part of being a web marketing expert. You'd be amazed at the number of SEO 'experts' I come across who just blindly follow what they've heard without even testing it, they have no scientific evidence to back up what they are doing and worse still they are simply gambling with your money.

I believe in making data-driven decisions, scientifically testing a hypothesis with single variant tests and correlation studies, I'm part of a small group of like-minded SEOs who perform regular tests to prove and disprove what Google is looking for. Sharing results with others in our group means we have a very important edge when it comes to advising you on what to do to improve your website.

What Are Your Audit Deliverables?

You will get:

Customised report for your business website summarising errors
Report on your Google My Business
If a local business a report on your local web presence
Report on your online brand presence
Competitor analysis report
An in-depth on page analysis of your 5 most important pages
Roadmap, spreadsheet detailing what to do over the next 6 months
45 - 60-minute video explanation of the audit and roadmap

This audit service is for small businesses websites up to 200 pages and costs £249.
If you have a bigger site then contact me for a price

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