SEO Audit Service

There are hundreds of individual factors affecting where your website belongs in the search engine and if it isn't high up on the first page then you are missing out on calls and sales. What is worse is that those calls are being answered by your competition making them busier at your expense. If you are a business serving your local area, not being high up on the first page of Google for your best search terms can be brutal. Nowadays, the first page of the search engine is populated by 4 ads, a local Map, the 3 business Snack Pack, then the 'organic' results followed by 3 or more ads. Mobile searches outweigh desktop searches, how many mobile users are going to scroll all the way to the bottom of the first page let alone hit the 'more results' button if they get there?

Your audit will follow our checklist so we can professionally review your complete online presence. We start off making sure you're ranking for the right keywords that will actually get your phone ringing then we make sure your website is set up correctly to let Google know that your business is the best one to show on their first page. In addition to how your website is set up, how your business looks on the web as a whole are really important. For example, does your business have a Facebook page linking back to your website, a Twitter page, a LinkedIn page, have you claimed and filled in your GMB listing etc, you might hate these social sites but Google uses them to validate your authenticity as a business, after all, most businesses have a presence on these social sites so if you don't it looks odd to Google.

Once we have reviewed those factors we turn to your competitors and analyse what they are doing and determine what you need to do to beat them. If your industry isn't particularly competitive you might not need to do much to tell Google that your website deserves to be at the top but if it is competitive like plumbers, electricians, solicitors etc you will have a fair amount of work to do and it may well take 6 to 12 months to beat them. However, most clients see positive changes in their search engine results within the first 3 - 6 months. It really depends on how closely you follow your roadmap.

The whole analysis process can be a very tiresome and needs expensive software and digital tools to complete, but that's not hardest part, knowing what makes a website rank in Google is vital. Being able to look at a website, a brand's online presence, their competitors and know what needs to be done and in what order is the hard part.

I've been doing this for over 10 years now, am constantly studying, researching and testing what Google is looking for. Deciphering facts from fiction, hearsay from opinion and what to heed and what to ignore is all part of being a web marketing expert. You'd be amazed at the number of SEO 'experts' I come across who just blindly follow what they've heard without even testing it, they have no scientific evidence to back up what they are doing and worse still they are simply gambling with your money.

I believe in making data-driven decisions, scientifically testing a hypothesis with single variant tests and correlation studies, I'm part of a small group of like-minded SEOs who perform regular tests to prove and disprove what Google is looking for. Sharing results with others in our group means we have a very important edge when it comes to advising you on what to do to improve your website.